Direction turns ideas into desire.
Creative direction, trend strategy and illustration for fashion and lifestyle brands—from the first cultural signal to the final customer experience.
From signal
to signature.
I translate emerging culture into clear, desirable brand worlds—connecting strategy, product, image and experience.
Creative Direction
Building a coherent vision across collection, campaign, retail and communication—beautiful, distinctive and commercially grounded.
Trend & Concept Strategy
Research, colour, materials, consumer insight and storytelling distilled into decisions creative teams can confidently act on.
Fashion Illustration
Expressive, editorial artwork for launches, live events, bespoke commissions and brand storytelling.
Curiosity with consequence.
I connect research, intuition and commercial clarity. My work moves between fashion, wellness, beauty, interiors and travel—always asking how an idea should feel, look and behave in the real world.
Based in Amsterdam, collaborating internationally with brands, creative teams and decision-makers.
