With extensive experience in international Fashion, I specialize as a Trend/Concept Manager. Proficient in Trend Concept Research, I adapt creative input for commercial success. My expertise spans various industries, focusing on how concepts impact individuals and align with Market/Brand identity.
How We Can I You
Trends books are developed to visually explain the whole process from the concept to the final merchandising product presentation. This forms a complete overview of the campaign creative direction and styling.
Designs are brought to life through silhouette sketching. This may include key looks, statement pieces and seasonal essentials alongside key fabrics, colour palettes and specific detailing.
Research and Brand
I undertake in-depth research to create the trends or concepts suitable to the brand’s identity.