Drawing from extensive expertise in Design agencies, Trend Forecasting Studios, and Retail Brands, I deliver successful Trend Directions tailored for buyers and designers.
Customized creative concepts aligned with the brand vision and needs
Expertise in visual communication, branding, and product development
Guidance on colour palettes, fabric options, and presentations
I frequently use Fashion Illustration to convey fashion concepts and narratives. It’s crucial to visually articulate creative ideas, allowing clients to grasp and appreciate them fully. Additionally, I take on Illustration Commissions and create Portraits for private clients.
Responsible for providing comprehensive concepts spanning Lifestyle/Interiors, Menswear, Womenswear, Casual, and Children’s fashion. Anticipating trends two seasons ahead, SCOUT Trend Forecasting delivers this information in both printed book format and online subscriptions.
As Design Coordinator, I ensured a coherent identity for the Collection from concept to campaign, establishing MANGO as a high-street reference upon its global market entry.
As Creative Trend Manager, I implemented a New Direction in the Womenswear Collection, respecting the brand’s identity and values. Adapting the Trends relevant to the brand essence and targeting new customers
Led the ‘UNIQUE’ Capsule Collection from concept to design, overseeing the entire process and ensuring a cohesive, market-ready collection.
Made
Managed the Women’s Department, doubling the UK buying budget in four years. Provided crucial market research, supported product selection, sourced suppliers, and oversaw purchases for top brands.
Scout