Work with a point of view.
A selection of assignments where cultural insight became a sharper collection, a clearer story and a more desirable customer experience.
MANGO
Transforming trend intelligence into a focused commercial fashion story. The work connected seasonal signals, silhouette, colour and styling into a cohesive direction with international relevance.
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WE Fashion
A renewed point of view for womenswear: approachable yet elevated, contemporary without chasing novelty. Strategy and visual direction were aligned to make the collection feel unmistakably relevant.
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La Dress
From first mood to final edit, a capsule built around confidence and ease. Creative direction brought product, styling and narrative together as one recognisable world.
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Made Trends / FILA
Seasonal forecasting translated into wearable stories for the European market—balancing the energy of sports heritage with fresh colour, material and lifestyle cues.
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Scout
Signals across fashion, design, travel, wellness and technology distilled into accessible creative direction—designed to move teams from inspiration to action.