Fashion retail · Collection direction
MANGO
Trend research translated into a focused collection story.
The context
A seasonal fashion collection needs a point of view that can travel across markets. For MANGO, the assignment brought trend intelligence together with a focused commercial fashion story.
The direction
The direction connected seasonal signals with silhouette, colour and styling. The focus was a coherent collection story with international relevance, giving those individual decisions a shared creative starting point.
Creative contribution
- Trend research
- Concept direction