La Dress UNIQUE Capsule

CAPSULE COLLECTION · CONCEPT TO COLLECTION

La Dress

A capsule built around confidence, ease and a recognisable sense of occasion.

La Dress creative direction case study
THE CONTEXT

A clear idea, carried all the way through.

A capsule collection needs a strong central idea: tight enough to feel distinctive and flexible enough to become a complete wardrobe story.

The UNIQUE direction connected mood, silhouette, colour and styling from the first concept through to the final edit, creating a concise and coherent brand world.

CREATIVE CONTRIBUTION
  • Capsule concept
  • Mood and narrative
  • Colour and silhouette direction
  • Collection editing
  • Styling perspective
SELECTED WORK

Every project begins by choosing what matters.

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